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Introduction: The Role of a Digital Marketing Specialist in a Global Fintech Environment
In an increasingly connected world, the ability to communicate a brand’s value across diverse cultures and markets is not just an advantage—it is a necessity. Emburse is a dynamic fintech company dedicated to simplifying business spending and empowering teams with smart financial tools. As we continue our global expansion, we are seeking talented Digital Marketing Specialists to join our teams in key international hubs: Barcelona, Spain; Canada; the United Kingdom; and the United States.
This role is central to our growth strategy. The Digital Marketing Specialist will be the voice of the Emburse brand in their region, responsible for crafting and executing data-driven marketing campaigns that resonate with local audiences while maintaining a cohesive global brand identity. If you are a marketer who thrives in a fast-paced environment, possesses a blend of creativity and analytical rigor, and is excited by the challenge of reaching a global audience, this position offers a unique and rewarding career path.
This guide provides a detailed overview of the role’s responsibilities, the qualifications we seek, the comprehensive benefits of joining Emburse, and the clear, streamlined process for application.
A Detailed Look at the Role: Purpose and Key Responsibilities
The Digital Marketing Specialist will own the regional marketing strategy for their assigned location, acting as a crucial link between our global product and the local market. You will be responsible for driving brand awareness, generating qualified leads, and nurturing customer engagement through a multi-channel approach.
Your core responsibilities will include:
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Regional Strategy Development & Execution:
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Develop and implement a localized marketing strategy for your region (Barcelona, Canada, UK, or USA) that aligns with Emburse’s global business objectives.
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Conduct thorough market research to understand regional trends, competitor activity, and local customer behavior.
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Translate global campaign concepts into regionally relevant initiatives that drive engagement and conversion.
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Multi-Channel Campaign Management:
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Plan, execute, and optimize paid acquisition campaigns across platforms like Google Ads, LinkedIn, and regional social media channels.
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Manage the creation and localization of content marketing assets, including blog posts, whitepapers, case studies, and email newsletters.
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Oversee the company’s social media presence in your region, fostering community engagement and building brand loyalty.
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Data Analysis & Performance Reporting:
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Monitor, analyze, and report on key performance metrics (KPIs) for all marketing activities, using tools like Google Analytics and HubSpot.
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Provide regular insights and data-driven recommendations to the global marketing team to improve campaign performance and ROI.
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Manage the marketing budget for your region, ensuring efficient allocation of resources.
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Collaboration & Brand Stewardship:
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Work closely with the global sales team to ensure a smooth lead hand-off process and to understand the nuances of the local sales cycle.
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Collaborate with the product and design teams to provide regional feedback and ensure all marketing materials meet brand standards.
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Act as the local brand ambassador for Emburse, representing the company at industry events and webinars.
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What We Require: The Ideal Candidate Profile
We are looking for a candidate who is a self-starter, culturally aware, and possesses a proven track record of executing successful marketing campaigns. The following qualifications and skills are essential for success in this role.
Required Qualifications & Experience:
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A Bachelor’s degree in Marketing, Business, Communications, or a related field.
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A minimum of 3+ years of professional experience in a digital marketing role, with a proven ability to manage campaigns from conception to analysis.
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Demonstrable experience with core digital marketing platforms is required:
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Google Analytics and Google Ads
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Social Media advertising platforms (e.g., LinkedIn Campaign Manager)
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Email marketing automation tools (e.g., HubSpot, Mailchimp)
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SEO and content management systems (e.g., WordPress)
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Professional fluency in English is mandatory. For the Barcelona location, professional fluency in Spanish and/or Catalan is also required.
Core Competencies & Behavioral Skills:
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Data-Driven Mindset: You are comfortable working with data to derive insights, make informed decisions, and clearly communicate results to stakeholders.
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Exceptional Communication Skills: You can craft compelling marketing copy and are equally effective at presenting strategies and reports to a team.
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Cultural Intelligence & Adaptability: You have a deep appreciation for cultural nuances and can adapt global messaging to feel local and authentic.
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Proactive & Autonomous: You are a self-motivated individual who can take ownership of regional projects and drive them forward with minimal supervision.
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Creative Problem-Solving: You approach challenges with a creative and innovative mindset, constantly seeking new ways to engage audiences and achieve marketing goals.
Why Choose Emburse? Our Commitment to You
At Emburse, we invest in our people. We believe that providing a supportive and rewarding environment is key to driving innovation and achieving our collective goals. When you join our team, you receive a comprehensive package designed to support your professional and personal well-being.
Compensation and Financial Benefits:
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High Competitive Salary: We offer a highly competitive salary and performance-based bonuses that are benchmarked against top industry standards in your local region.
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Comprehensive Health Plans: Top-tier medical, dental, and vision insurance for you and your dependents.
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Retirement Planning: A robust company-matched retirement savings plan (e.g., 401(k) in the USA, similar plans in other countries) to help you secure your financial future.
Career Growth and Work-Life Balance:
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Global Mobility & Remote Flexibility: While based in one of our hub cities, we offer a hybrid work model, providing flexibility to work remotely for part of the week.
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Continuous Learning Budget: An annual stipend for professional development, which can be used for conferences, online courses, certifications, and workshops.
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Generous Paid Time Off: We encourage our team to recharge with a flexible and generous PTO policy, in addition to paid public holidays in your country of employment.
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Inclusive and Diverse Culture: We are building a truly global team and are committed to fostering a diverse, equitable, and inclusive workplace where every voice is heard and valued.
Visa and Relocation Support:
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All Nationalities Welcome: We welcome applications from candidates of all nationalities.
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Visa Sponsorship: For successful candidates requiring it, we provide full visa sponsorship and dedicated support for your relocation process to one of our hub cities.
The Application Process: Your Pathway to a Global Career
We have designed our application process to be transparent, efficient, and respectful of your time.
Step 1: Initial Application Submission
Interested candidates are invited to apply through our centralized portal here: [APPLY HERE – Link to be provided by Emburse]
You will be asked to upload your resume and optionally, a cover letter detailing your interest in a specific location (Barcelona, Canada, UK, or USA).
Step 2: Resume Review & Screening
Our global Talent Acquisition team will review all applications against the core skills and experience outlined in this guide. Suitable candidates will be contacted for a preliminary interview.
Step 3: Initial Screening Interview (30 Minutes)
A video call with a member of our HR team to discuss your background, career motivations, and interest in the Emburse mission.
Step 4: Technical & Case Study Interview (60 Minutes)
You will meet with the Hiring Manager for your region. This interview will involve a discussion of your past campaign work and a practical marketing case study to assess your strategic and analytical skills.
Step 5: Final Cultural Fit Interview (45 Minutes)
A final conversation with a senior leader in the marketing department. This stage focuses on your collaborative skills, alignment with Emburse’s core values, and long-term career goals.
Step 6: Job Offer
Successful candidates will receive a formal offer letter detailing the compensation package, benefits, and start date. Our HR team will then guide you through the onboarding and, if applicable, the visa and relocation process.
Ready to Accelerate Your Career with Emburse?
If you are a talented marketer ready to take on a role with global impact, we strongly encourage you to apply. Help us shape the future of business finance while building your career in one of the world’s most exciting cities.
To apply for this job please visit bit.ly.